A Swiss Geek previously in Singapore, now in Portugal


The Corporate Disease

The tech B2B world has changed in the last decade. It used to be sales talks to sales and agree on a product and price. Then give the job to the tech team. In a tech-startup, Geeks are King. They decide what’s useful or usable. If you can’t convince the geek, you won’t get the business. At Spuul, I am on geek-side of the chain, and too often I had to experience the lack of market knowledge from some corporations.

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